Twitter general etiquettes

About Twitter http://twitter.com/about

• It’s social media… not shouting media
• Listen to your audience and learn
• Create tweets that are interesting to “them”
• More informational than advertorial
• Provide a summarized and effective bio
• Building trust and authority builds relationships that will help you achieve your goals
• Be consistent 
• Spread your tweets out
• Do not send out multiple tweets at the same time
• Be social
• Follow back those that follow you
• Follow others proactively
• Ignore spam
• Target your content
• Track and retweet (RT) your influential followers content
• Use #hashtags to start and follow topical conversation streams
• Show personality… especially with your brands
• Think of your tweets as headlines
• Think of your tweets as short bursts of a relevant thought
• Follow back those that have listed you
• Establish a pattern of consistency in your tweeting strategy, tweet at least once daily
• Follow those that follow you but maintain low follower to following ratios – recommend 1.25 to 1 or less
• Email signature “Follow us on Twitter”
• Market Twitter outside Twitter (website, blog, newsletter)

#Source: American Marketing Association